Wednesday 14 December 2016Lok Sabha
On May 26, 2015, the Prime Minister, Shri Narendra Modi, launched DD Kisan, a Doordarshan channel dedicated exclusively to farmers. The Prime Minister said the DD Kisan channel should keep an eye on, and inform farmers about, the changes in weather, global markets, etc., so that farmers can plan ahead and take the right decisions well in time. He said DD Kisan channel can also highlight the efforts of progressive farmers, so that their innovations can be replicated across the country.
DD Kisan would also facilitate the farmers by providing information regarding the policy initiatives undertaken in the agriculture sector. The platform would enable the benefits of technology accruing to the farmers. The channel would inform, educate, and update the farmers with the latest developments in the area of farming on a 24x7 basis. It was the first such initiative of a public broadcaster to start a 24 hour channel exclusively dedicated to the farmers.
The non-Hindi speaking farming community would also be benefitted by the launch of DD Kisan channel as the various programmes would also be available in other regional languages. The 24x7 Kisan Channel will telecast updated information on agriculture and related subject for the benefit of its target audience including cattle rearers, bee keepers, poultry owners, mechanics and craftsmen. This would include information broadcast on the changing weather condition well in advance, and the low cost measures to protect crops / enhance produce during such conditions.
Advice of IMD Scientists and Agricultural Scientists would be broadcast periodically for the farmers so that they may know about the crop diseases, ways to protect crops from various diseases and on how to increase the crop yield. The channel will give information on newer ways of agricultural practices being followed world over and the R&D in the agriculture sector across the world. The channel has tie ups with IMD, IARI, Agricultural Universities, Krish Vigyan Kendras etc.
Prasar Bharati has informed that agricultural programs are generally finalized in consultation with the knowledge partners, such as Indian Agricultural Research Institute (IARI), Indian Council of Agriculture Research, (ICAR), India Meteorological Department (IMD), and National Dairy Development Board (NDDB). These programs are presented by agricultural experts, scientists and farmers in simple language so that they are easily understood by all the viewers. The other Doordarshan Kendras from different parts of the country telecast programs in all regional languages and also contribute to DD Kisan.
The viewership details of DD Kisan Channel as provided by Broadcast Audience Research Council (BARC) can be accessed in the link above.
Some of the programs shown on DD Kisan include: Khet Khalihan; Chaupal Charcha; Kisan Samachar; Gaon Kisan; Mandi Khabar; Mausam Khabar; Hello Kisan; Vaad Samvad; Ghumte Firte; Vichar Vimarsh; Jeevan Darshan; Prakritiki Ore; Chhat pe Bagvani; Kaise Hain Aap; Chunauti; Rajyon Se; Kisan Prashna Manch; Swasth Kisan; and Uttar Poorvi Rajyon Se among others. Apart from this, entertainment programs including Hindi feature films and TV serials are also shown on the channel.